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Who We Are

R8 Holdings is a conscious private equity holding company acquiring majority stakes in lower middle–market health & wellness and CPG brands. We focus on companies with $5–50M in enterprise value and $1.5–7M EBITDA, often founder-led with strong DTC potential.

By collaborating with existing leadership, we strengthen profitability, scale operations, and enhance long-term enterprise value. With in-house financing and trusted equity partners, R8 brings both capital and capabilities to support sustainable growth.

Our Path to Growth

Mission & Vision

Our philosophy and long-term vision for building enduring health & wellness brands.Read More »

Investors

Learn more about our investment philosophy and partnership approach.Read More »

Growth Process

Our five-phase framework designed to stabilize and scale portfolio brands.Read More »

Team

Meet the leadership and advisors behind R8 Holdings.Read More »

Growth Process

At R8 Holdings, growth is engineered — not left to chance. Our process is built on proven strategies that stabilize, scale, and expand health & wellness brands.

Our Growth Process includes:

  • Comprehensive audit & diagnosis to identify opportunities
  • Rapid stabilization of operations and margins
  • Strategic scaling of proven channels and products
  • Multi-channel expansion into retail and international markets
  • Long-term synergies across portfolio brands

Note: This process is illustrative in nature and does not represent guaranteed outcomes.

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What Sets Us Apart

Balanced Growth

We build brands responsibly — scaling efficiently while protecting integrity, customer trust, and product quality.

Hands-On Approach

Beyond capital, we actively support operations, strengthen teams, and guide distribution growth.

Sector Focus

We focus solely on health, wellness, and longevity brands, with deep knowledge of their growth drivers.

Collaborative Partnerships

Our model emphasizes trust and alignment with founders, management teams, and investors.
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Frequently Asked Questions

We acquire majority stakes in lower middle–market health, wellness, and CPG brands, typically $10–50M in enterprise value with $1.5–7M in EBITDA. We focus on founder-led businesses positioned for scale in high-growth markets.

Our Growth Process is a five-phase framework designed to stabilize, scale, and expand brands. It includes detailed diagnostics, operational improvements, channel expansion, and portfolio synergies — creating structured, sustainable growth.

We actively partner with existing leadership, respecting company culture while adding financial discipline and operational expertise. Founders benefit from shared services, strategic guidance, and resources to unlock long-term value.

Investors can participate through equity partnerships or select structured opportunities. We use a disciplined mix of equity and institutional financing to support acquisitions. All reporting is transparent and aligned with institutional standards.

These sectors represent one of the fastest-growing global markets, projected to exceed $11 trillion by 2034. Demand for healthier, more sustainable products creates both resilience and long-term opportunity.

Disclaimer: The information provided is illustrative and does not represent a guarantee of results or returns. All investments involve risk.

Have more questions? Contact us